Niice Chocolate Bar Branding and Packaging Design

This is a self initiated project where I created packaging and a logo for fictional chocolate bar company called ‘Niice’.

I wanted to create a chocolate company that aligned with my own personal values, so Niice specialises in producing oat milk based chocolate, a product which I feel doesn't have much competition at the moment.

I created 3 different labels for 3 different flavours, original, orange, and almond. As with my general approach to illustration, I wanted to use complimentary colours that incorporated the ingredients.

As a plant based product, I made sure to include botanical motifs and organic forms. In terms of the logo design, I wanted to use a font that would communicate the feeling of something raw and plant based. In the end I used a hand written font made using a textured brush.

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© Ettie Webb Illustration 2022